April 13, 2012
Farmers Market Gearing Up for 2012 Season
Saturday, June 9, marks the opening day of the 2012 Helena Farmers Market. This year the market will be launching several exciting updates and additions. Last year, Main Street Helena received two grants on behalf of the market: a $39,215 USDA Farmers Market Promotion Grant and a $6,000 Arkansas Community Foundation Grant. With this support Main Street Helena has hired a part-time market manager who will provide more robust program support and leadership. Additionally, the market has worked with Thrive through their Design Measures program to develop new signage and marketing materials to expand the market’s reach.
Potentially the most impactful improvement to the market will be the addition of equipment necessary to accept EBT and SNAP benefits. Market leadership is developing a token system that will allow residents receiving benefits to purchase fresh fruits and vegetables from market vendors. This development will significantly expand healthy eating options for downtown residents, with the closest grocery store located almost two miles from downtown.





